In 2009 Boost Juice Bars™ came to Malaysia under the leadership of Dr Soraya Ismail and Nick Tiernan. They are the Malaysian and Singaporean Master Franchise Owners. Together, they bring over 25 years of international business experience in retail and customer relationship management consultancy where they have successfully managed and delivered new business change on a multi-million dollar scale, across a range of industries in the US, UK, Europe, Australia, Japan, Indonesia and Singapore.
Nick and Soraya became fans of the iconic Australian smoothies when they lived and worked in Melbourne. However, it was on their honeymoon that the newlyweds decided to bring Boost to Malaysia – heralding a return home for Soraya.
Boost offers a healthy alternative to fast food, which is encompassed in a brand perceived to be ‘cool’ by young consumers. The menu offers ‘Seriously Healthy’ and delicious smoothies, juices and crushes, all developed with the assistance of a nutritionist, all at least 98% fat free, with no added sugar and completely free from any artificial flavours or colourings.