MyTreats Asia is an online-to-offline (O2O) platform that allows all Malaysian shoppers and merchants to benefit mutually from crowd commerce service. Unlike an e-commerce site, merchants would not be burdened with advertising, commission and membership fees, yet it allows them to reach customers in a competitive way. This offers a unique service experience to both merchants and shoppers, creating a win-win situation. Together as the key collaborative partner of the national cooperative organization MyAngkasa Holdings, we work together towards the goal of reducing the rising inflation that is affecting the B40 Malaysians. With the existing 6.5 million members of MyAngkasa Holdings, merchants have the opportunity to capture greater market share by being on the zero-cost platform that markets for them.